Walking the Talk: 3 Ways to Write a Mission Statement that Sells


When you hear the words “Mission Statement”, do you immediately think social mission company? Most people do.

Mission statements have been around for ages. When crafted intentionally, they can be used as a powerful sales tool.

As a social entrepreneur myself, I know how hard it can be to ‘ask for the sale’. But when you’re clear about your mission, asking for the sale will never feel slimy.

Here are 3 guidelines to help you write a mission statement that sells:

  1. Focus on your why, not your what. “People don’t buy what you do, they buy why you do it.” Simon Syinek
  2. Keep it short and sweet. People won’t remember paragraphs of copy. A good sentence, they will.
  3. If you can’t do it, don’t. This one is tough because our businesses are like our babies. At some point however, you have to realize where your strengths are and if writing your mission statement isn’t one of them, find someone who can do it for you.

A flowery mission statement is fruitless if it creates confusion.

Sharpen your company’s focus however, and watch the domino effect of your impact flourish before your eyes.

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