To Buy or Not to Buy Instagram Followers? Does It Work?

I’m writing this today, at the request of a client. Interestingly enough, I’ve put this to the test, so I’m happy to oblige. I know you’ve been staging that pic for hours, filtered it just perfectly, and yet weeks, even months have gone by. That follower ratio still has not increased. The struggle is real. I get it. YOU might know your Instagram content is good, but imagine how much better it will seem if it looks like 10K people ❤️ it. Right? If your goal is to become a social media celebrity you’re trying to spread brand awareness on IG, it’s tempting to simply pay for your first couple thousand followers or even ❤️.

When you buy Instagram followers, you’re paying for a number alone.

Engagement is not guaranteed, or even likely.

There are plenty of services available that allow you to buy followers. But if it really was as cut and dry as that, everyone would be doing it. So what’s the dealio? Is it worth it? Mind you, I have personally done this myself. I did it to prove a point to my clients. And just like anything else in life, it takes work, effort, time, value and kick ass content to engage with your following. The filters don’t matter as long as you’re focused on delivering VALUE.

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I also went to the experts at Hubspot who covered all the questions you might have about buying Instagram followers to give you a better idea of how it actually works. They also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand:

  1. You can also pay services to strategically follow other accounts on your behalf based on your preferences (location, hashtag usage, account type, and gender). Ideally, those followed accounts will then follow you back. With this option, your followers are more likely to be real people, but engagement is still unlikely. Since you can’t even guarantee these accounts will follow you back, it’s a risky investment. Most accounts won’t follow you back, and even if they do, they probably aren’t going to be long-term, loyal, or active followers. If your priority is simply to have a big follower count, these services can definitely help you. When your number of organic followers dips, these services even replenish your pool with other followers.
  2. It’s not a good idea to buy Instagram followers. The purchased followers are likely bots or inactive accounts, so they won’t engage with your posts. This means your posts won’t show up on Explore Pages, or on your real audience’s newsfeeds. It will also make it hard to measure metrics.
  3. Purchased Instagram followers also provide no long-term value to your profile’s content. The followers you buy might give you views, likes, and comments early into acquiring them as a follower, but the attention they throw you now won’t be there later — when you start reporting on how your Instagram account is performing.
  4. Bought Instagram followers distort your performance metrics. It’s practically impossible to measure how well your target audience is connecting with your brand if a high percentage of that audience isn’t real. How will you measure posts that do well with your real audience if those bots and inactive accounts mess with your ratio?
  5. If you don’t know how well your posts are doing or what your real audience thinks, you’ll never convert your Instagram followers into real customers. And isn’t that the point?
  6. If you pay for Instagram followers, you aren’t paying for quality, real-life followers. You’re paying for a blank number. And since Instagram’s algorithm is largely tied to engagement, not followers, buying followers isn’t a long-term solution. In fact, it isn’t really a solution at all.
  7. Without real followers to engage with your content, your posts are essentially hidden from everyone except your inauthentic audience. Plus, your fake followers won’t share your post on any of their channels. And they won’t discuss your brand in real life with friends or family, because, well … they don’t exist in real life (no offense, bots).

It’s never about quantity, it’s about quality. Put your ego aside. Brands are actually looking to work with people who have an engaged following, not an X amount of followers. Take the time, energy, and money that you would’ve dedicated to buying followers, and focus instead on building genuine relationships with a real audience. If your content is engaging and authentic, your loyal followers will spread the word and engage with your brand without needing any bribes.

Did you know that 60% of people say they discover new products on Instagram? How about the fact that 200+ million Instagram users visit at least one business profile a day? It’s no secret that Instagram is a powerful platform to support business growth.

Do you have a question? PLEASE, let’s connect HERE or leave me a comment below! Want more of this fabulousness? Sign up for my FREE newsletter, HERE or join my #BlogStar Community below 👇🏽
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