The Most Important Digital Marketing Tactic You’ll Use: SEO

Searching Engine Optimizing SEO Browsing Concept

As a business owner, determining which online marketing channel and tactic you will use is an important aspect of your marketing strategy.  Out of multiple marketing tactic options to choose from, Search Engine Optimization should be on the top of your list.

SEO is a marketing discipline. It’s focused on growing visibility in organic (which means non-paid) search engine results.

SEO improves rankings, drives traffic, and increases awareness about you or your business in search engines.

SEO is also the most important tactic in attracting visitors to your website. 

Any time someone gets online and looks for something, searching is what they’re doing.  So, it stands to reason that Search Engine Optimization is THE key – to everything! 

As a leader in your biz, you should be planning on devoting major attention and energy to improving your SEO. If you don’t know much about SEO and can’t afford to hire a specialist, learn as much as you can on your own. Rest assured that there are lots of things you can do to improve SEO without having to become a techie expert in the field.  

So, how will you achieve this very important task? Here are 3 things you can do today, to improve your SEO:

  1. Provide quality content. Google has been moving further from using keywords based on popular search queries to focusing on user experience. Stop worrying about keywords and focus on what your user experiences when they land on our site. Keep them coming back and engaged on your site by providing amazing content. Every time.
  2. Internal linking. When publishing articles, help push traffic around your site by linking to other revenant articles you’ve published, like this one.
  3. Get on Social. Social media marketing is the most obvious way to increase your website’s visibility, of course. While I’ll be the first one to tell you that you need to make sure you’re present on relevant social media outlets, understanding that not every outlet out there is for you is also key. Pay attention to where your people are and be there.

Building a strong website and providing a clear path to to get there will help search engines index your site quickly and easily. More importantly, it will provide visitors with a good experience of using your site and encourage repeat visits.

Google is paying more and more attention to user experience. Help your peeps find you and you’ll be ahead of the SEO game!

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