The Meaning of Colors


Colors are non-verbal communication. They create a physical and emotional reaction.
Understanding its meaning as well as the cultural use and how they interact is important in design in order to convey the right tone and evoke the desired response to/from, in our case the piece of jewelry.  
Cool Color
Cool colors tend to have a calming effect. At one end of the spectrum they are cold, impersonal. At the other end the cool colors are comforting and nurturing. Blue, green, and the neutrals white, gray, and silver are examples of cool colors.
Positive Attributes of Cool Colors
  • Meaning of  Blue – strong, important, peaceful, intelligent 
  • Meaning of Green – growth, health, environment, harmony 
Warm Color
Warm colors convey emotions from simple optimism to strong violence. The warmth of red, yellow, pink, or orange can create excitement or even anger. The neutrals of black and brown also carry attributes of warm colors.
Positive Attributes of Warm Colors
  • Meaning of Red – love, passion, heat, joy, power 
  • Meaning of Pink – sweet, nice, romance, playful, delicate 
  • Meaning of Yellow – happy, joy, cheerful, remembrance 
  • Meaning of Gold – riches, extravagance, bright, traditional 
  • Meaning of Orange – energy, warmth, change, health 
Mixing Warm and Cool Color
Colors with attributes from both the warm and cool colors can calm and excite. These are colors derived from a mix of a cool and warm color such as blue and red or blue and yellow. Typically considered cool, green is really more of a mixed warm and cool color.
Positive Attributes of Mixed Warm and Cool Colors
  • Meaning of Purple – royal, precious, romantic, sacred 
  • Meaning of Lavender – grace, elegance, delicate, feminine 
  • Meaning of Green – growth, health, environment, harmony 
  • Meaning of Turquoise – feminine, sophisticated, retro
  • Meaning of Beige- conservative, relaxing 
Neutral Color
Neutral colors help to put the focus on other colors or serve to tone down colors that might otherwise be overpowering on their own. To some extent blacks, browns, tans, golds, and beige colors are considered warm. While white, ivory, silver, and gray are somewhat cooler colors. Yet these warm and cool attributes are flexible and more subtle than that of reds or blues.

Positive Attributes of Neutral Colors

  • Meaning of Black – conservative, mysterious, sophisticated 
  • Meaning of Gray – formal, conservative, sophisticated
  • Meaning of Silver- sleek, glamorous, rich 
  • Meaning of White – purity, innocence, softness 
  • Meaning of Ivory – quiet, pleasant, understated elegance 
  • Meaning of Brown – earthiness, wholesomeness, simplicity, friendliness
  • Meaning of Beige- conservative, relaxing

What’s Your Favorite Color?


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4 Comments

  • Vanessa,wonderful article about colors and how they affect our environment and attitude. Makes choosing which jewelry to wear each day an even more interesting choice than "does it match the outfit."

  • I tend to generally design my jewelry depending on my color mood. I also prefer some colors over others because of the effect they create. It's definitely easier tonpick what to wear this way :)Thank you Miriam!

  • Love your article on colours.I'm an artist also and I seem to use the same blend of colours in a lot of my work, Autumn shades I find most attractive and warm.Well done,

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