The Importance of Building a Platform

Building a platform for yourself and your business is a must. 

What exactly is a platform? How can you do this if you work alone? 

Ask yourself these 3 key questions:

1) What’s your branding? It has to be consistent (Who are you? What do you stand for?)

2) What has been the most successful piece of your business that people are responding to? This is key for your branding. 

3) Who is your audience? Age group, statutes, etc.

If you want to reach the most people with your message, you must have online, in person and written exposure. 

Your platform forces you to follow through with your actions; subconsciously you don’t want to disappoint your audience and this stress pushes you past the point of quitting.

So, what are you doing to build your platform?

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