The Importance of a Target Market in Small Business

When it comes to your customers keep in mind the importance of target marketing.

This is important because only a proportion of the population is likely to purchase any products or service. By taking time pitch your sales and marketing efforts to the correct niche market you will be more productive and your your efforts or time won’t be wasted.

Consider segmentation (specific age groups, specific interests, etc.) by selecting particular verticals to present your offerings to. Those segments (or groups of people) are more likely to purchase your products and services.

Knowing this information saves you from wasting valuable time and money.


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