A personal brand is something you work on many levels to build. But the first thing you need to do is get to know yourself better. The second thing is, you need to understand what you want to communicate to your target audience -before even opening your mouth (or posting in social media).
It really is that simple.
A personal brand is a vision. And when you speak about your brand, it should become all about the message you’re trying to transmit -not about hard-selling yourself.
Self-promotion is an extremely important part of building your brand (if no one knows of your accomplishments or the company you work for, then how are they going to do business with you?), but the biggest factor separating personal branding from shameless self-promotion is value.
If a person provides value with his/her content, people benefit from the content.
Once you really understand your values and know what you want your brand image to be, then you will understand that:
- Over -promoting your services hurts your brand. Please, texting or PM’ing me about your sale when I already saw it on your FB page won’t make me buy your product or service faster.
- You must align your communication and overall message with your target audience, not only the message. Your family and friends are over your biz after a few weeks. Focus on the people who need your product and services.
Don’t feel that it is wrong to provide information about the content that you provide. Just make sure that it is targeted to the right audience and be personal while doing it. People connect to people not stuff. They’ll buy your stuff when they connect to you. That’s the power of building a personal brand.
How are you connecting the dots between your brand and your clients?
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