Dermalogica’s story begins in 1986. That was when this tenured, United Kingdom-trained skin therapist, new to the American “esthetician” industry, recognized that skin and body therapy continuing education was practically non-existent in the United States.
Wurwand put her education in action, opening a small classroom in Marina del Rey, California under the name the International Dermal Institute (IDI). She invited licensed skin therapists to get hands-on with the postgraduate training so critical to making them competitive in the business. Today, IDI is considered the international gold standard for postgraduate skin and body therapy training with 37 locations worldwide.
While teaching at IDI, Wurwand noticed that no product line embraced her belief of skin health as opposed to beauty, so in 1986, Dermalogica was born.
Their packaging may not be designed to color-coordinate with your vanity, but they use ingredients that work. The Dermalogica tribe also plays an active role in the community. As a woman and social entrepreneur, it should be of no surprise to you why I wanted to share Wurwand’s story.
Read more HERE.