“You can’t be what you can’t see.”

In the midst of  being pregnant with my second child, whom I thought was a girl, I came across the trailer for the documentary “Miss Representation“. To my delight, it was going to premiere on the OWN Network a couple of weeks later. The trailer alone shook me to my core -the movie, catapulted me to action.

I started my custom jewelry business in 2009 as a way to deal with Postpartum Depression when I had my now 3 1/2 year old son. But the reality is I could have never gotten out of that state of depression, without the support of other women I received throughout that difficult time in my life.

In 2010, I was able to grow my business locally even further, with the support of the owners of Bamboo Salon, who allowed me to come into their establishment and setup a retail space for my jewelry.

Spreading a message like the one Miss Representation focuses on is so in tune with the movement I started in 2011, called the Chica Movement, which focuses on supporting women in our own circles. The proceeds from the sale of our Chica Bracelet benefit Enchanted Makeovers, whose mission is to transform shelters for women and children into environments that inspire psychological and behavioral changes. A haven is created where women and children rebuilding their lives are reminded everyday they hold the ”golden ticket” to transforming their dreams into reality.
I had some sense about how the media portrayed women’s image, value and worth. But when I saw the statistics in the film, and saw how deeply it can truly affect the way a child’s, boy or girl, self esteem is shaped, I knew I had to share this information with as many other women as possible.
To my surprise, the film’s writer, director and CEO of Miss Representation, Jennifer Siebel Newsome was also pregnant with her first child, a girl, when she was moved to write the film. So you can understand where my connection to her sensibility roots in.
When I reached out to the CEO of Bella NYC Magazine, Courtenay Cooper Hall, a local print magazine which targets women who are living their lives and defining beauty on their own terms, I was elated by her immediate support. Then I reached out to Danielle DiLillo, owner of Dominick’s Bakery, a huge supporter of the Chica Movement and anything that involves empowering women, she was also on board and donated the venue. The support of other women in business soon followed: Jennifer Tuma Young (founder of www.inspiredgirl.net), Susan Vernicek (founder of www.identitymaganize.net), Melody Stevens (founder of www.melodystevens.com) and Ann Thomas (founder of www.evolvinggoddess.com), which composed our after screening expert panel discussion.
The discussion was riveting and a sense of urgency to continue spreading this message completely filled the room, specially by the men who were present. 

Event sponsors (from left o right): Courtenay Cooper Hall (founder of Bella Magazine NYC), Jennifer Tuma Young (founder of www.inspiredgirl.net), Ann Thomas (founder of www.evolvinggoddess.com), Vanessa Coppes (founder of enV Jewlery and Boutique), Melody Stevens (founder of www.melodystevens.com), Susan Vernicek (founder of www.identitymaganize.net) and Danielle DiLillo (owner of Dominick’s Bakery).

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