Small business owners create a business plan in which they include advertising but many times neglect to include public relations. PR is one of the most cost-effective methods for small businesses to raise awareness.
Third party coverage of a product or service by a consumer is perceived much differently than a traditional advertisement. We know that a company is trying to sell us something, when we see an advertisement. When a third party, such as the media, endorses a product or service, the company gains credibility. Purchase based on third party endorsement by consumers are much more likely to happen than by an advertisement.
A consistent public relations program will help build general awareness of your product, service or brand and will supplement any direct marketing and advertising efforts. This visibility also tends to make your business appear larger and more established than it may be, which may help you secure partnerships, customers and funding.
PR is also good for your bottom line. One good media placement can lead to a substantial increase in sales and tremendous growth, and because many small businesses have a unique story to tell, they are interesting to the media.
Learn to craft your own PR Strategy in this powerful workshop, join me tomorrow night! Register HERE.