How to Master Your 30-Second Pitch

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How do you tell the story behind your small-business’s services or products?  This translates in the difference between making a sale or not. If your competitors get their point across in a more compelling way ( yes, even if their products offer inferior quality) they could steal your prospects because you failed to capture their attention right away.

So, how do you craft the perfect strategic pitch for your business? The secret: choosing your words carefully and getting to the point. 
Research shows that we make lasting judgments about individuals in as little as two seconds; and these first two seconds have more to do with body language than content, but what you say follows very closely. 

Ask yourself the following four questions: What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different? Why should you care? 

Answering the following questions will help you start strong and it will give the rest of your presentation direction: 

1: What is my service, product, company, or cause? If your company offers a service rather than a tangible product, say so. 

2: What problem do I solve? Every service, product, company, or cause must offer a solution or satisfy an unmet demand. 

3: How am I different?  Odds are, you’re not the only one doing what you’re doing. Be different. 

4: Why should you care?  If you can’t tell your audience members how your product or service will improve their financial well-being or their lives in general, they will dismiss you.

It’s that simple to craft a compelling pitch. Answer those four questions, and your listeners will want to know more about what you do, what problem you solve, how you’re different, and why they should care about you or your message. 
Once you’ve crafted a strong 30-second pitch, include it on your web site and in your marketing ads. It will bring you more success than you can imagine.

How do you tell the world about what you do?
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