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When People GET It

There’s truly nothing more rewarding 🥰 this team + you Michael Roman 😭 can’t wait to show everyone the beauty of what we created today – thank you 💛 having a dream + having people who help you see it through is truly a blessing 🙌🏽

 

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What happens when you partner with talented members of your team?

🔜 BELLA 360º .co … screaming from the rooftops how proud I am of us  🔛🔥

At BELLA360.co we believe you are unique. What connects others to you + your brand is your story – we help you express it so it works for your growth.

Grounded in my 17+ years in the media industry, I’ve partnered with BELLA Publisher Jennifer Lynn + BELLA Latina Editor-at-Large Jonathan Calixto to bring you BELLA 360º.

BELLA 360º is everything you need to get started, launch, grow, or reinvent a brand across today’s multi-platform world –in one hub. For more about this exciting new venture, follow @bella360.co + visit www.Bella360.co 🔗

Photo: Gilles Toucas

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Back In-Studio Filing for Life is BELLA

This is how I really feel when I’m on camera talking BELLA 😆 felt so good to be back in the #BellaTV studio filming a new episode of #LifeIsBELLA 🎥 we couldn’t let our Women of Influence Issue go by without a shout out 💪🏽 thank you team for all of your hard work on this one 👸🏻👸🏼👸🏽👸🏾👸🏿

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And Just Like That

I worked with the incredible @macantone on something AMAZING for @bellamag.co 👆🏽 thank you Mario for being such a joy to work with 😂 still dying 😭
📍 @portauthoritybusterminal

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Walking Red Carpets Like …

When it’s Oscar Sunday + all that glitters is your dress, duh ✨

Thank you Melanie @lolasnj
@atriaclothing, @marcopelusi, @noreendiani for my fabulous look 🥂

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FINALLY! BELLA Latina Magazine🥂

I’ll start by saying that you don’t scale or grow alone. If you’re lucky enough to find people who are as passionate as you are about what you do + are as willing to believe in you sometimes even more than you do in yourself, then you’ve truly won ❤️

@bellalatinamag has been a dream of mine for 9 years, and you @thisisjcali over the past 2 years have walked along with me through the fire that has been getting to this moment, right here 🥰 I love + appreciate you so much, thank you for all you do (while looking so damn FABULOUS) to get US to this very moment 🥂 WE did it 💪🏽

🇩🇴

Comenzaré diciendo que no escalas ni creces solo. Si tienes la suerte de encontrar personas tan apasionadas como tú en lo que haces y que están tan dispuestas a creer en ti a veces más de lo que crees en ti mismo, entonces realmente has ganado ❤️

@bellalatinamag ha sido un sueño mío durante 9 años, + tú @thisisjcali durante los últimos 2 años has caminado conmigo a través del fuego que ha sido llegar a justo este momento -aquí estamos ✨ te aprecio mucho, gracias por todo lo que haces, mientras te ves tan FABULOSO 🥂 LO LOGRAMOS 💪🏽

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Wheels Up 🛫

I am off to LA for a week of BELLA + in style of course ✔️ Aimee Kestenberg + Sprayground keep me looking fresh + functional 🙅🏻‍♀️ sooo much going on in the next 10 days… excited to share it IRT as it happens with you all🥰

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#OwningThatIsh

Change is coming + in the times we are living in, change is inevitable… My life + biz go from 0º to 360º in a span of 24 hours. This happens to me a lot… And sometimes, I am so “in it”, that I forget to look up to appreciate not just how far I’ve come, but the value I bring.

I want to remember this moment. A moment that literally brought me to my knees today. All out of pure excitement + joy because the universe indeed always has your back.

Thank you God, for everything.

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Biz

When Science Proves That Print Isn’t Dead

After 2 years of lockdowns, most of us have grown increasingly dependent on our digital devices. In fact, several Marketing Trends studies found that more than 63% of people believe they will depend on digital technology more than they did before the pandemic -even after it ends.

So, does that digital dependence make print irrelevant? Not by a long shot. While we increasingly use digital communications for person-to-person interactions, some products and experiences just can’t be digitized—and therein lies the value of print marketing.

During these times of uncertainty, people are craving authenticity and a human connectionand print marketing can help make those brand connections in a haptic, memorable way. 

Even science supports the benefit of tangible communication, Haptics researchers have been able to confirm the benefits of touch. 

Whether it’s a magazine ad, direct mail, or even business cards. Print still plays a powerful role in placing your brand in front of your customers.

You shouldn’t leave out print marketing from your marketing campaigns. Here are a few reasons why:

  1. Print ads generate a 20% higher motivation response—even more so if it appeals to more senses beyond touch.
  2. Advertising in print drives higher levels of brand recall vs. digital (77% vs. 46%).
  3. Print ads are more trusted by consumers when making purchase decisions. 

While digital connections are on the rise, so is scroll fatigue. Print marketing can provide a welcome and much-needed screen break that seamlessly compliments and strengthens your digital campaigns.

Want to up-level your marketing efforts? Contact my team or I HERE!

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How Influencers Can Help You Expand Your Reach and Impact

Think back to a major purchasing decision. Maybe you were looking for a new pair of comfortable work shoes or a new eye doctor. Where did you find the information? Who did you ask?

I know you didn’t cold-call DSW . I bet you reached out to people who you know and asked.

People listen to other people first. They will always trust them more.

Hat day! Ready for a #fabulous #fashion show hosted by @thestyleduo! Have an amazing #ManicMonday 💋 (@JingAiSkin Red Rascal) #BELLANewYork #ThePowerOfRed #BeautyScene #NJ #Fashion #Beauty

People consume branded content, but they first rely on friends, neighbors and online personalities they know, like and trust before making a purchasing decision.

For a brand this is not a problem at all if they are using influencer marketing.

You can extend your brand’s reach, inspire user-generated content and boost your sales by:

  1. Identifying the right influencers for your brand, campaign and audience.
  2. Engaging with influencers using an established process.
  3. Keep influencers loyal and vocal with relationship management tips.

The Shelf, an influencer marketing program, finds that 92 percent of consumers trust recommendations from other people, even people they don’t know personally, over branded content.

The role of social media influence is equally strong, according to a new report from Deloitte:

  1. Social media influences one in three U.S. consumers’ purchasing choices.
  2. Consumers who use social media when making a buying decision are four times more likely to spend more on purchases than those who do not.
  3. Shoppers who use social media to make a buying decision are 29 percent more likely to make a purchase the very same day.

People listen to what brands have to say, but they’re going to turn to their neighbors and ask, “What do you think? How’s the customer service? Are you happy with the product or service?”

Social isn’t some foreign activity; it’s people’s lives on the go. The way a brand builds credibility through social is through authenticity and influence.

It’s the right person coupled with a targeted message, platform and audience that gets the job done, not the messenger or content alone.

Many brands are focusing on influencers who have a smaller, more engaged following and are the most relevant to their customers.

That trend will continue.

Influencers aren’t exactly like the target audience, either. They’re  the protectors of it. That means you’re dealing with a bear and her cubs.

Influencer marketing is impactful. It grows brand awareness and reach. It can even boost the bottom line. But most of it all, it can make your brand a little more “human.”

As you develop relationships with influencers, the brand becomes their friend. And what do people do when they have a really good friend? They tell their friends.

Do you have a question? PLEASE, let’s connect HERE or leave me a comment below!