Categories
Biz

When Science Proves That Print Isn’t Dead

After 2 years of lockdowns, most of us have grown increasingly dependent on our digital devices. In fact, several Marketing Trends studies found that more than 63% of people believe they will depend on digital technology more than they did before the pandemic -even after it ends.

So, does that digital dependence make print irrelevant? Not by a long shot. While we increasingly use digital communications for person-to-person interactions, some products and experiences just can’t be digitized—and therein lies the value of print marketing.

During these times of uncertainty, people are craving authenticity and a human connectionand print marketing can help make those brand connections in a haptic, memorable way. 

Even science supports the benefit of tangible communication, Haptics researchers have been able to confirm the benefits of touch. 

Whether it’s a magazine ad, direct mail, or even business cards. Print still plays a powerful role in placing your brand in front of your customers.

You shouldn’t leave out print marketing from your marketing campaigns. Here are a few reasons why:

  1. Print ads generate a 20% higher motivation response—even more so if it appeals to more senses beyond touch.
  2. Advertising in print drives higher levels of brand recall vs. digital (77% vs. 46%).
  3. Print ads are more trusted by consumers when making purchase decisions. 

While digital connections are on the rise, so is scroll fatigue. Print marketing can provide a welcome and much-needed screen break that seamlessly compliments and strengthens your digital campaigns.

Want to up-level your marketing efforts? Contact my team or I HERE!

Categories
Biz

How Influencers Can Help You Expand Your Reach and Impact

Think back to a major purchasing decision. Maybe you were looking for a new pair of comfortable work shoes or a new eye doctor. Where did you find the information? Who did you ask?

I know you didn’t cold-call DSW . I bet you reached out to people who you know and asked.

People listen to other people first. They will always trust them more.

Hat day! Ready for a #fabulous #fashion show hosted by @thestyleduo! Have an amazing #ManicMonday 💋 (@JingAiSkin Red Rascal) #BELLANewYork #ThePowerOfRed #BeautyScene #NJ #Fashion #Beauty

People consume branded content, but they first rely on friends, neighbors and online personalities they know, like and trust before making a purchasing decision.

For a brand this is not a problem at all if they are using influencer marketing.

You can extend your brand’s reach, inspire user-generated content and boost your sales by:

  1. Identifying the right influencers for your brand, campaign and audience.
  2. Engaging with influencers using an established process.
  3. Keep influencers loyal and vocal with relationship management tips.

The Shelf, an influencer marketing program, finds that 92 percent of consumers trust recommendations from other people, even people they don’t know personally, over branded content.

The role of social media influence is equally strong, according to a new report from Deloitte:

  1. Social media influences one in three U.S. consumers’ purchasing choices.
  2. Consumers who use social media when making a buying decision are four times more likely to spend more on purchases than those who do not.
  3. Shoppers who use social media to make a buying decision are 29 percent more likely to make a purchase the very same day.

People listen to what brands have to say, but they’re going to turn to their neighbors and ask, “What do you think? How’s the customer service? Are you happy with the product or service?”

Social isn’t some foreign activity; it’s people’s lives on the go. The way a brand builds credibility through social is through authenticity and influence.

It’s the right person coupled with a targeted message, platform and audience that gets the job done, not the messenger or content alone.

Many brands are focusing on influencers who have a smaller, more engaged following and are the most relevant to their customers.

That trend will continue.

Influencers aren’t exactly like the target audience, either. They’re  the protectors of it. That means you’re dealing with a bear and her cubs.

Influencer marketing is impactful. It grows brand awareness and reach. It can even boost the bottom line. But most of it all, it can make your brand a little more “human.”

As you develop relationships with influencers, the brand becomes their friend. And what do people do when they have a really good friend? They tell their friends.

Do you have a question? PLEASE, let’s connect HERE or leave me a comment below! 

Categories
Biz

Make More Cake: 7 Things No One Told You About Becoming Successful

Success: the accomplishment of a goal or purpose. It is not defined by how much money you have, the things you’ve accumulated, or the certifications you’ve obtained.

It’s not until you appreciate what you have, that you’ll realize that having more will not make your life better.

We buy things to make us happy and for a while, we do feel happy. Then we get back to our day to day. We go back to what we know: our comfort zone. And then, what happens?

These are the things no one told you about success:

  1. You have enough already. Period.
  2. Every aspect of your life, affects every aspect of your life. We are holistic beings. When you change one aspect of your life, realize that you are simultaneously changing the whole. You can’t change a part without fundamentally changing everything.
  3. You can’t have it all. Every decision you make has an opportunity cost. When you choose one thing, you aren’t choosing several others. Whenever you hear someone say that you can have it all, please know that they are lying. We ultimately need to choose what matters most to us + be ok with that. If we attempt to be everything, we’ll end up being nothing; that internal conflict is quite literally hell.
  4. Never forget where you came from. When you achieve any level of success, it’s easy to believe you are the only one responsible for it. It’s easy to forget all the sacrifices other people have made to get you where you are. It’s easy to see yourself above others. If you burn all your bridges, you’ll have no human connection left. In that isolation, you’ll lose your identity, becoming a person you never really set out to be.

    Humility, gratitude, and the recognition of your blessings keeps your success in proper perspective. You couldn’t do what you are doing without the help of countless other people.

  5. If you need permission to do something, you probably shouldn’t do it. So many people chase whatever has worked for other people. They never truly decide what they want to do and end up jumping from one thing to the next — trying to strike quick gold. Then they stop digging just a few feet from the gold. The ultimate truth: No one will ever give you permission to live your dreams.
  6. You earn as much as you want to. We tend to say we want to be successful. If we really wanted to, we would be.
  7. Earning money is moral. Earning money is a completely moral pursuit when it is done with honesty and integrity. If you don’t feel moral about the work you’re doing, then you should probably stop. When you believe in the value you provide so much that you are doing people a disservice by not offering them your services, you’re on track to creating colossal value. Our work should be a reflection of us. It’s always the other person’s choice whether they perceive the value in what we’re offering or not.

In my years as an entrepreneur, I learned quickly to stop seeking praise. I also learned that my work had merit when someone cared enough to give me unsolicited criticism.

I’ve always believed that from a scarcity mindset, when you think that helping other people hurts you because you no longer have the advantage you see the world as a giant cake. Every piece of the cake you have is cake I don’t have. Meaning that in order for you to win, I must lose.

Instead, from a perspective of abundance, there is not only one cake. There is actually an infinite number of cakes and if you want more, you can make more cake.

Carve time out every day to grown, improve, evole [INVEST IN YOURSELF)] — otherwise, your time will get lost in your crowded life.

Elevate your thinking. See yourself at the top. You’ll be disillusioned by the perception of those you once saw as idols. Guess what? They are just people, just like you.

Reference: Benjamin Hardy, Psychology Today

Categories
In Between

The Bullshit Of Busy: The Truth Is You Can’t Have It All

Have you ever wondered?

It’s fair then to conclude that we’ve bought into the idea that we should always be busy. We’ve also bought into the idea that when we’re not busy, we should be socializing or catching up on the news. I call bullshit!

Do you have a question? Let’s connect, leave me a comment below!

Categories
Life

Returning to OneSelf

First selfie of 2022 🤳🏽My son asked me this morning why I was so “dressed up”. If lipstick, concealer + mascara is all it takes -then hellz yasss 🤣

Truth is my soul is tired. Here’s why:

It is said that disembodied voice dreams may occur at any time but particularly when a soul is in distress; then the deep self cuts to the chase, so to speak. Bang! A woman’s soul speaks. And it tells her what comes next… if we do not come on our own, if we aren’t paying attention to our own season and the time for return the Old One will come for us calling and calling until something in us responds. Perhaps we have become too intense about something. We can become too worn down by something. We can be over-loved , under-loved, overworked, underworked… each costs much.

In the face of “too much” we gradually become dry, our hearts become tired, our energies begin to become fair, and a mysterious longing for —we almost never have a name for it other than “a something” rises up and up more and more; then we hear the Old One calls. 

That feeling of being torn, comes from hearing, consciously or unconsciously, something calling us, calling us back, something that we cannot say no to without hurting ourselves…

“…one night

there’s a heartbeat at the door.

Outside, a woman in the fog,

with hair of twigs and dress of weed,

dripping green lake water.

She says “I am you,

and I have traveled a long distance. 

Come with me, there is something I must show you…”

She turns to go, her cloak falls open,

Suddenly, golden light … everywhere, golden light…” 

Returning to OneSelf

Women Who Run with the Wolves

Categories
Biz

Rock Out Your Marketing with These 5 Easy Strategies

You’re probably on ‘New Year, New Goals’ overload…BUT please bare with me if you want to rock out your marketing this year.

As the smart entrepreneur that you are in every aspect of your life + business, I am breaking down 5 strategies that will support your marketing efforts this year:

  1. Do less marketing. Huh?!?!? The bottom line is that you know what isn’t working. Do less of that and also, don’t overextend yourself marketing in places where you don’t have the ability to sustain a long term effort. Focus on mastering 1 marketing platform at a time. Become indispensable in 1 area and in 1 network. And, meet your customers where they are.
  2. Target subscribers. The way to do that in a digital arena is by sharing valuable content on a specific date and a specific time. It’s like making an appointment with your audience. Create anticipation and reliability for it.
  3. Amplify your distribution. Creating valuable content is one thing, getting eyeballs to it, a completely different ball game. Build momentum by focusing on your subscribers and audience BUT you may also need to pay for promotion/distribution. Yes, this looks like print/online advertising that you pay for. Include it in your budget for the year as it’s imperative to keep your business visible.
  4. Make the connection among your visual assets. From a branding/marketing perspective what this means is that after taking a look at all your social media platforms ( Facebook Page, Twitter presence, LinkedIn Groups, YouTube Channel, blog, newsletter, etc.) can you answer this: If your logo fell off your marketing materials, would people know it was coming from you? If yes, AWESOME SAUCE! If no, take stock of your efforts and realign. They should all have the same look/feel as well as an improved user experience.
  5. Think mobile. If there is one thing you need to make sure of is that your website is optimized for mobile. Believe it or not, between 75-85% of sales happen on a mobile device. Yes, you read that correctly…75-85%! That’s a boat load of sales or signups that you’re missing out on if your site isn’t optimized for mobile devices. Get. On. It!

So, how will you make this year your most successful year ever? Anything else to add? Leave me a comment below!

Categories
Life

The 20 Questions Every Woman Should Ask Herself

Have you ever stopped to ask yourself how much you really know about….well, YOU?

I am not talking about your hobbies or your favorite shade of lipstick, I am talking deep…how well do you know your mind? Your heart?

Getting to know yourself is thrilling. It can be scary but if you’re wanting to live wholeheartedly, getting to know yourself is the only road there!

O Magazine recently released this roundup of essential questions which are so fascinating and real, I wanted to share them with you!

Now go ahead… play 20 questions with yourself:

  1. Do I feel at home?
  2. What should I try today?
  3. Am I doing this right?
  4. Am I smart?
  5. Am I funny?
  6. Do I have enough money?
  7. Do I have enough fun?
  8. Do I have enough friends?
  9. Should I be having more sex?
  10. Do I enjoy my own company?
  11. Am I waiting for my real life to begin?
  12. Do I feel my feelings?
  13. Do I really know what I think I know?
  14. Do I see myself as others see me?
  15. Am I ready for whatever comes?
  16. What is my blind spot?
  17. Am I overthinking things?
  18. Am I ignoring the obvious?
  19. Have I made peace with my past?
  20. What’s in store for my future?

If when you turn a corner you see a road of doors…please know that you can open ALL of them.

Here’s to knowing and loving yourself even more!

Categories
Life

The 7 Cardinal Rules of Life

1. Make peace with your past so it won’t mess with your present.

2. Time heals everything, so give it time.

3. What others think of you is none of your business.

4. Don’t compare your life to others, and don’t judge them.

5. Stop thinking so much, it’s alright not to know the answers.

6. No one is in charge of your happiness, except you.

7. Smile, you don’t own all the problems in the world.

We decide who we are in this world not once but with every action we take.

Categories
In Between

10 Questions to Ask Yourself Before 2022

A new year is upon us…and what a year we’ve had!

Have you taken a moment to think about the year that has passed?

Here are 10 questions to help you get started.

  1. Am I happy with where I am at with my life right now?
  2. What am I passionate about? What am I doing to pursue my passion?
  3. Who and what things are weighing me down that I need to get rid of? How will I do it?
  4. What do I need to forgive myself for?
  5. When did I feel most alive this year?
  6. What was sacred about that moment?
  7. What do I want to let go of?
  8. What do I want to dedicate 2021 to?
  9. What did I learn about myself in 2021?
  10. 10.  What did 2020 represent to me in my path?

You can also Download 10 Questions to Ask Yourself Before 2022, HERE!

I hope this serves you, until next time Chica.

Categories
Life

Listen…

The quieter you become, the more you can hear. If you truly listen, the next message you need is right where you are.