When it comes to giving back, Ted Rubin will tell you that it’s all about relationships. In fact, this leading social marketing strategist has built his career around this concept. While some chief marketing officers are all about ROI (return on investment), Rubin’s life work is to highlight the “RonR” factor, which stands for Return on Relationship, a term he started publicly using and evangelizing in 2009.
“ROI is simple dollars and cents. RonR is the value – both perceived and real – that will accrue over time through loyalty, recommendations and sharing,” he explains. READ THE COMPLETE INTERVIEW HERE.