Believe it or not, the marketing industry has a $1.3 billion problem, according to AD Week.
That is the expected amount of money marketers are going to waste on fraudulent influencer marketing this year alone. This is according to a July 2019 global study from cybersecurity company Cheq and the University of Baltimore.
What is influencer fraud? When an influencer falsifies his/her impact, through purchased followers or inauthentic engagement. It’s one of the biggest issues in the marketing industry today and everyone is paying for it.
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