If you didn’t already know, writing a blog is one of the most valuable tools that businesses have to engage with customers and ultimately serve them better.
Stop spinning your wheels if you’re not a great writer, designer, or copy writer.
If you’re not a great writer, designer, or copy writer, consider outsourcing, or at least get an expert to evaluate what you’re doing, give you some training if needed, and advise you on how to make the most of your blog.
Here are 7 ways you can turn that writing into some cash:
- Be Your Own Brand. Lots of blogs by their nature tend to steer towards “look at me, what I did, who I met. As a former teacher, I come at it from an educator’s perspective. What will help my readers have a great day, tackle a marketing challenge or help you flip the funk? People buy into you as a person. I’m always myself when I write; in fact many people tell me that they feel like they’ve known me forever because I speak like a write. Nothing beats authenticity, and your readers will appreciate transparency over fluff.
- Meet a Need. And what need can you meet you may ask? Think about why and for what people come to you for. That is your niche.
- Know Who Your Target Audience Is. You wouldn’t take a road trip without a roadmap, would you? Know who you are speaking to in terms of age, profession, education level, interests, etc.
- Be different but be authentic. My blog originated as a creative outlet and with time, you can find event coverages, interviews, recipes and blogging/branding/marketing tips. At the end or in between, you will pick up on my personality or sense of humor (and yes, the occasional F-Bomb!) because those things add authenticity to my posts.
- Stay the Course. Consistency is key for building a profitable blog.
- Be engaged in your community. Remember that whoever paid you to write or advertise on your blog, is a person too. No one likes a drive-by blogger. Engage with them outside of your blog by RT’ing them, commenting on their FB page or IG feed. A simple 🙋🏻♀️ says I ‘see’ you and shows you care about their business too, not just the money.
- Solve one problem per post. High-paying clients tend to be busy. They’re willing to pay more to get things done because (1) they don’t have time to do everything themselves and/or (2) their time is worth a lot to them. This means that they aren’t just browsing around the Internet, looking for interesting blog posts to peruse. If they’ve made it to your blog, they’re probably looking for something specific. Give them what they’re looking for, and make it easy for them to find. If you solve one — and only one — problem per post, your readers will be able to do a quick search, find the relevant post, and find the answer they needed in the first place. You want to be the person they turn to when they need something, so when they need something bigger than a blog post, your name is the first to come to mind.
When your prospects think of you, you want words like these to pop into their minds:
- To the point
Most of all, you want your prospects to see how highly you value their time. Treat their time like the precious resource they believe it to be, and you’ll become a precious resource to them.
Take advantage of your competitor’s relative inactivity, and get your content out where your competition is not as active as it should be.