3 Ways Quotes Can Help Your Marketing Strategy


Who doesn’t love a good quote? Quotes have served us for years as a way to inspire and motivate us out of our slumber.

Great quotes mark special moments in history and in our lives. Great quotes can turn simple content into remarkable and creative storytelling. They add emotion and perspective.

When we use quotes in our messaging, they remind us and our readers about our feelings, thoughts, and memories.

It’s actually really important to incorporate quotes and quote images into your marketing strategy.

Here are 3 different ways quotes can help your marketing strategy:


mlk-Martin Luther King Jr.-vanessa-coppes-v-and-co
Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that. Martin Luther King Jr.

1. Real Time Quotes. These tap into current events (i.e. Golden Globes, Oscars, Grammys, or holidays: MLK Day today).

Don't ask where to sit, just sit down. -vanessa-coppes-v-and-co
Don’t ask where to sit, just sit down. #360Lifestyle

2. Be Relevant. Use quotes that your audience can relate to when talking about your product or service. When you’re following a brand online, you will have an expectation of how that brand will come across on your social media feed. The image should match the message.

If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much. Jim Rohn-vanessa-coppes-v-and-co
If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much. Jim Rohn

3. Encouragement. When you create uplifting content, you increase your reach.  This is because occasionally, everyone needs a little dose of inspiration.


Remember, the key is to stay relevant and to take advantage of real time marketing. Use belief quotes, motivate others, and use quotes from people in your industry that are relatable to your brand.

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