Before you even get started in the design process of branding, you must define what you want your brand to communicate.
In order to do that, you must define your business’s goals.
It will help you visualize the bigger goals you may have for your business and therefore smaller goals become more attainable.
It will also keep you and anyone else who may be managing in the future on track. Goals and a business plan will help you to stay focused.
Here are ten things to keep in mind when setting goals:
- Be specific: having unspecific goals will create the problem of losing track of where your business is going.
- Create a business plan: This is a separate article in itself, but it is a great way to outline goals as well as include finances and tools that will help accomplish those goals.
- Set short-term goals along with your long-term goals: It’s very easy to turn dreams into business goals, as we should, but shorter, more technical goals can help better track your success.
- Stay committed: This may be an obvious point, but think of lifestyle changes that will help you commit to the goals that you have made.
- Make goals public: Make your business and goals associated with it as public as possible. If this means sharing with only friends and family, then so be it. This will help motivate you to complete goals — keeping your business on track, but also hold you accountable.
- Be realistic: It’s ok to dream, but don’t set unachievable goals for a time given.
- Set relevant goals: If a goal ends up providing little or nothing to the growth of the business, then it is pointless. A relevant goal would be, for example, to outsource some of things that may be overwhelming your productivity.
- Create an action plan for each goal: “I’d like to own my own store some day”, is just not good enough. Have a goal-by-goal plan to complete broader goals like this. In other words, make the goal actionable.
- Keep everything in line when working on a new goal: Reaching goals means business and lifestyle changes, so make sure your finances and other forms of security are still tightly in place throughout the process.
- Take a step back to analyze the progress: Take what you’ve learned onto the next goal. As an example, if you’re trying to market your business better, what marketing strategies worked? Which didn’t work?
Have you defined your business goals? Are you struggling to keep on track? Would love to know how you hold yourself accountable. Leave me a comment below!