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Biz

When Science Proves That Print Isn’t Dead

After 2 years of lockdowns, most of us have grown increasingly dependent on our digital devices. In fact, several Marketing Trends studies found that more than 63% of people believe they will depend on digital technology more than they did before the pandemic -even after it ends.

So, does that digital dependence make print irrelevant? Not by a long shot. While we increasingly use digital communications for person-to-person interactions, some products and experiences just can’t be digitized—and therein lies the value of print marketing.

During these times of uncertainty, people are craving authenticity and a human connectionand print marketing can help make those brand connections in a haptic, memorable way. 

Even science supports the benefit of tangible communication, Haptics researchers have been able to confirm the benefits of touch. 

Whether it’s a magazine ad, direct mail, or even business cards. Print still plays a powerful role in placing your brand in front of your customers.

You shouldn’t leave out print marketing from your marketing campaigns. Here are a few reasons why:

  1. Print ads generate a 20% higher motivation response—even more so if it appeals to more senses beyond touch.
  2. Advertising in print drives higher levels of brand recall vs. digital (77% vs. 46%).
  3. Print ads are more trusted by consumers when making purchase decisions. 

While digital connections are on the rise, so is scroll fatigue. Print marketing can provide a welcome and much-needed screen break that seamlessly compliments and strengthens your digital campaigns.

Want to up-level your marketing efforts? Contact my team or I HERE!

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In Between

Breaking Through My Comfort Zone

Worked on something really special with this girl today 💛 my belief in BELLA’s next issue is beyond anything I’ve experienced in trusting this journey 🙌🏽 can’t wait to share it all with you 📸

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Biz

Raw. Personal. Faithful.

4:30 am… writing my EIC letter for what is a very personal Mind, Body + Spirit issue of BELLA Magazine to kick off 2022.
I woke up with the concept of this issue on my heart a few months ago. In it, I’m sharing my vulnerability. My weaknesses. Some difficult + hard moments. My real. I know It’ll either scare away every inauthentic person in my life or it will inspire others to also let go of the mirage of perfection.
Having done this for myself years ago has opened the doors to the most important relationships I’ve ever been a part of -especially with God- that is priceless. I hope you receive it with all the love poured into it 💛 can’t wait 🙌🏽