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When Science Proves That Print Isn’t Dead

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After 2 years of lockdowns, most of us have grown increasingly dependent on our digital devices. In fact, several Marketing Trends studies found that more than 63% of people believe they will depend on digital technology more than they did before the pandemic -even after it ends.

So, does that digital dependence make print irrelevant? Not by a long shot. While we increasingly use digital communications for person-to-person interactions, some products and experiences just can’t be digitized—and therein lies the value of print marketing.

During these times of uncertainty, people are craving authenticity and a human connectionand print marketing can help make those brand connections in a haptic, memorable way. 

Even science supports the benefit of tangible communication, Haptics researchers have been able to confirm the benefits of touch. 

Whether it’s a magazine ad, direct mail, or even business cards. Print still plays a powerful role in placing your brand in front of your customers.

You shouldn’t leave out print marketing from your marketing campaigns. Here are a few reasons why:

  1. Print ads generate a 20% higher motivation response—even more so if it appeals to more senses beyond touch.
  2. Advertising in print drives higher levels of brand recall vs. digital (77% vs. 46%).
  3. Print ads are more trusted by consumers when making purchase decisions. 

While digital connections are on the rise, so is scroll fatigue. Print marketing can provide a welcome and much-needed screen break that seamlessly compliments and strengthens your digital campaigns.

Want to up-level your marketing efforts? Contact my team or I HERE!

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